Yvon chouinard is the founder and owner of patagonia, inc. Yvon chouinard, patagonia patagonias founder still loves to blaze a trail. Nov 14, 2016 let my people go surfing by yvon chouinard. And for this reason, chouinards new book, some stories. Patagonias eight philosophies guide the business through all its operations perhaps they will. The venturing anglermagazine it is easy to get lost in each story, to imagine oneself sitting next to chouinard, gazing into a roaring campfire, regaling you with an incredible tale. Published by patagonia, this hardcover book is the definitive and beloved book on the rich history of the hawaiian shirt, now completely revised, updated, redesigned, with new content and photographs throughout. Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business.
Betty heldreich winstedt, the wave woman, was a true adventurer at a time when it was much harder to stake out that turf. Yvon chouinards most popular book is let my people go surfing. Hes also the cofounder, with craig mathews, of 1% for the planet, an alliance of businesses that contribute at least 1% of their annual revenues to environmental causes. From chapter 5, the elements of business responsibility, snews brings you a portion titled, where to start. The education of a reluctant businessman, and the responsible company. The book first published in 2005 and updated in 2016 with 10 more years of business unusual is a joy, but chouinard only briefly addresses the main paradox in his business model. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. Explore great outdoor books on climbing, surfing, and fly fishing, the history of patagonia and yvon chouinard s let my people go surfing at patagonia. How patagonia founder yvon chouinard is saving the planet c.
Jun 12, 2019 yvon chouinard s latest book, some stories, tells the tale of a lifelong generalist both in work and play. How yvon chouinard turned his ecoconscious, anticorporate ideals. His company, patagonia, is known for its environmental focus. In his bridgeclub cords and grandpa shoes, 80yearold yvon chouinard doesnt look the rockstar entrepreneur. Everyday low prices and free delivery on eligible orders. Patagonias yvon chouinard talks his new book some stories. Discover book depositorys huge selection of yvon chouinard books online. Climbing ice by yvon chouinard goodreads share book. In this newly revised 10th anniversary edition, yvon chouinard legendary climber, businessman, environmentalist, and founder of patagonia, inc. Stratton was a friend and fellow surfer with yc during the early days of chouinards growth as a businessman, but the book comes across more as a chouinard. Ten years after its original publication, penguin books has released a completely revised and expanded edition of yvon chouinards classic memoir, let my people go surfing. Company founder yvon chouinard discusses his business philosophy in his new book, let my people go surfing. I cant believe a company with these kinds of values exists.
From his youth as the son of a french canadian handyman to the thrilling, ambitious. He is the founder of billiondollar clothing company patagonia, and he is a radical environmentalist. Chouinard is also a surfer, kayaker, and falconer and is particularly fond of tenkara flyfishing. May 15, 2019 1% for the planets 3rd annual global summit april 35, 2019 portland, or produced by 1% for the planet member, one hundred seconds sponsored by 1% for the planet member, loacom a conversation. Yvon chouinard, founder, patagonia wave woman betty heldreich is the kind of person i admirewomen and men who are one hundred percent, authentically themselves. Follow to get new release updates and improved recommendations. Yvon chouinard biography yvon chouinard is founder and owner of patagonia, inc. Patagonia founder yvon chouinards reading list is a masterclass in biology. May 17, 2019 patagonias yvon chouinard talks his new book some stories. Yvon chouinard s most popular book is let my people go surfing.
Shop the latest titles by yvon chouinard at alibris including hardcovers, paperbacks, 1st editions, and audiobooks from thousands of sellers worldwide. And it ends with a strong call to action for humankind. Yvon chouinard, a noted fly fisherman chosen by fly, rod, and reel as angler of the year in 2009 and environmentalist, is the founder and owner of patagonia, inc. Explore great outdoor books on climbing, surfing, and fly fishing, the history of patagonia and yvon chouinard s let my people go surfing at. Yvon chouinard is founder of outdoor wear maker patagonia, based in ventura, california. The venturing anglermagazine it is easy to get lost in each story, to imagine oneself sitting next to chouinard, gazing into. Yvon chouinard s latest book, some stories, tells the tale of a lifelong generalist both in work and play. Nov 20, 2018 newly revised and updated, with more stories, more secrets, more flies, book trailer for yvon chouinards bestselling book on tenkara.
Newly revised and updated, with more stories, more secrets, more flies, book trailer for yvon chouinard s bestselling book on tenkara. Were featuring millions of their reader ratings on our book pages to help you find your new favourite book. The new alpinism training log by steve house and scott johnston. Yvon chouinard quotes author of let my people go surfing. Patagonia founder yvon chouinard tells some stories in new book. In this newly revised 10th anniversary edition, yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia, inc. From his youth as the son of a french canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his. I am inspired by her positive resilience and passion for. Yvon chouinard has 30 books on goodreads with 33711 ratings. Yvon chouinard is the founder of patagonia, the outdoor equipment company known as much for its environmentalism as its highquality products. His tinkering led to an improved ice axe that facilitated the french ice climbing technique and is the. The history book 110 pages tells in a very detailed way the origins of the chouinard family in the villages of nouzilly and beaumontlaronce in touraine, france.
The education of a reluctant businessman, with more than 40 percent new material and featuring a new foreword by naomi klein, author of the bestselling book this changes everything. So declares yvon chouinard, 80yearold founder of patagonia, the us outdoor apparel brand and muchheralded paragon of sustainable fashion the comment appears in his new book some stories. Let my people go surfing by yvon chouinard nat eliason. Board books collectible editions coming soon new releases picture books this months biggest new books. So declares yvon chouinard, 80yearold founder of patagonia, the us outdoor apparel brand and muchheralded paragon of sustainable fashion. April is the most hopeful of months, promising warm days and sunshine just around the corner. Open it anywhere and enjoy the photographs by the worlds leading surf and climbing photographers jeff johnson, jimmy chin, scotty soen, and danny moder. A new book by the innovative ceo strengthens the call to protect the environment. What weve learned from patagonias first 40 years, and more on. See all books authored by yvon chouinard, including let my people go surfing.
His tinkering led to an improved ice ax that is the basis for modern ice ax design. In this memoir, patagonia founder yvon chouinard lays out his unconventional business philosophy. Lessons from the edge of business and sport life is a lot easier if you break the rules, says yvon chouinard, the founder and ceo of patagonia. Since patagonia was founded in 1984, it has has an open office plan not even chouinard, the owner, has. In his longawaited memoir, yvon chouinard legendary climber, businessman, environmentalist, and founder of patagonia, inc. Patagonia founder yvon chouinard tells some stories in. Jul 31, 2019 and for this reason, chouinards new book, some stories. Yvon chouinard born november 9, 1938 is an american rock climber, environmentalist, and outdoor industry billionaire businessman. Company founder yvon chouinard discusses his business philosophy in his new book. Lessons from the edge of business and sport, is as good as gold.
The book includes stories of events and experiences that inspired chris malloy, yvon chouinard, and doug tompkins to choose paths committed to saving whats left of the wild world. Inside montecitos rosewood miramars flagship restaurant, carusos. The following is an excerpt from patagonia founder yvon chouinard and coauthor vincent stanleys new management book the responsible company. Uncover great stories and history on climbing, surfing and fly fishing in our selection of outdoor books by yvon chouinard and others at eu. And for this reason, chouinard s new book, some stories. Patagonia founder yvon chouinard has led a fascinating life and tells wonderful stories about it in his latest book, some stories. Introducing a new edition of yvon chouinards let my people. Books by yvon chouinard author of let my people go surfing. No animal is so stupid or greedy as to foul its own nest, except the human animal.
This hardback, 464page book is filled with stories, life lessons, reflections, and even letters and a poem. Ten years after its original publication, penguin books has released a completely revised and expanded edition of yvon chouinard s classic memoir, let my people go surfing. Yvon chouinard takes all current and accepted business practices and turns them on their ear. This groundbreaking book explores regenerative agriculture and the. Let my people go surfing by yvon chouinard, 9780143109679, available at book depository with free delivery worldwide. Yvon chouinard showing crow children how to fish in montana. He has written about climbing issues and ethics and on mixing environmentalism and business. He takes copious time off, lets employees manage themselves, and tells customers not to buy his products. May 29, 2019 no animal is so stupid or greedy as to foul its own nest, except the human animal.
Yvon chouinard has 30 books on goodreads with 34038 ratings. Yvon chouinard is a noted alpinist and the founder and coowner of patagonia, inc. The education of a reluctant businessman by yvon chouinard isbn. Patagonia founder yvon chouinard s new book, some stories, tells tales about a life spent both outdoors and at the head of a major company. Yvon chouinard books list of books by author yvon chouinard. May, 2019 patagonia founder yvon chouinard has led a fascinating life and tells wonderful stories about it in his latest book, some stories. Simple fly fishing by yvon chouinard patagonia books. Some stories is patagonia founder yvon chouinards guide to life. Let my people go surfing free summary by yvon chouinard. Patagonia founder yvon chouinard shares his reading list.
The image has evolved over the years to include the culture of a new generation of. Yvon chouinard has mastered the art of occupying seemingly contradictory posts. He cofounded, with craig mathews, 1 percent for the planet, a group of businesses giving back to the environment. Yvon chouinard, founder of patagonia, talks about his new book some stories. Simple fly fishing by yvon chouinard patagonia books youtube. And, when he speaks, he doesnt sound much like one either. Aug 28, 2019 patagonia founder yvon chouinards new book, some stories, tells tales about a life spent both outdoors and at the head of a major company. How patagonia founder yvon chouinard is saving the planet.
May 12, 2017 the following is an excerpt from patagonia founder yvon chouinard and coauthor vincent stanleys new management book the responsible company. Some stories is patagonia founder yvon chouinards guide. The most important highlights and takeaways from the book let my people go surfing by yvon chouinard. He takes copious time off, lets employees manage themselves, and.
A new book published by patagonia details the life and exploits of the companys outdoorsmanfounder, yvon chouinard. While a lot of the information in the book is common knowledge to your average green consumer, the real story is how yvon chouinard was able to create a great company, with great products and real profit, while still looking out for the planet. He has frequently disappeared for months, sometimes for half the year, to fish, climb, kayak, surf, skiand preservethe planets. Its 464 pages are a testament to a life lived in nature. An excellent book, just drop everything and get a copy and read it tonight. If ever you wanted proof that business can be a force for good, the autobiography of patagonias founder and owner, yvon chouinard, is the book for you. Let my people go surfing 8 philosophies from patagonia. And with a generous amount of photos, this book offers more inspiration than can be found almost anywhere. Explore great outdoor books on climbing, surfing, and fly fishing, the history of patagonia and yvon chouinards let my people go surfing at patagonia. Introducing a new edition of yvon chouinards let my.